Privacy Policy

Effective Date: September 15, 2022

Welcome to Thrive Food Services Group, LLC dba Noble Ground Coffee (“Noble Ground Coffee”). Thrive Food Services Group, LLC is a subsidiary of Thrive Services Group Inc., a taxable not-for-profit organization, and Noble Ground Coffee, Thrive Food Services Group, LLC and Thrive Services Group Inc. are committed to their mission of providing education and housing support to communities in need.

Noble Ground Coffee is committed to safeguarding your privacy. To that end, this Privacy Policy, as modified from time to time, describes Noble Ground Coffee’s practices in connection with information collected through the Noble Ground Coffee website (together with all subdomains; related websites; services; and related mobile device applications, the “Site”).

Noble Ground Coffee collects shoppers’ and other Site users’ (“You” or “Your”) Personal Data. This Data is used to provide promotions, discounts, and services. This Privacy Policy describes how Your Personal Data is collected, stored, used, shared, and secured by Noble Ground Coffee when You visit the Site, receive communications from Noble Ground Coffee, or utilize a service of Noble Ground Coffee. Noble Ground Coffee’s processing of Personal Data shall be undertaken consistent with the requirements of applicable privacy laws, if any. Whether Noble Ground Coffee serves as the data controller or processor, it has implemented numerous technical and organizational measures to ensure the protection of Personal Data processed through the Site. However, internet-based data transmissions may in principle have security gaps, so please understand that absolute protection is not assured.

What Personal Data Noble Ground Coffee Gathers About You, and How It Does So

Noble Ground Coffee collects two basic types of information from You in conjunction with Your use of the Site—Personal Information and Device Information (collectively, “Personal Data”).

Personal Information Collection – Information You Provide

Some areas of this Site may ask You to submit personally identifiable information in order for You to benefit from specified features (such as coupons or creation of an online account) or to participate in a particular activity (such as donating or applying for jobs).

The information that Noble Ground Coffee may collect includes:

(1) personal information (such as Your email address and phone number);

(2) demographic data (such as Your gender, Your date of birth and Your zip code);

(3) other identifying information that You voluntarily choose to provide to us, including, without limitation, unique identifiers (such as passwords) and personal information in messages that You send to Noble Ground Coffee;

(4) information that you provide to us to fulfill any orders you place through the Site.

You do not have to provide Your personally identifiable information to use the Site, but if You do not, that may limit the features that You are able to access through the Site. Noble Ground Coffee generally will take steps to inform You of what information is required and what information is optional for a given feature.

Device Information Collection – Information Noble Ground Coffee Passively Collects

Noble Ground Coffee may use tools outlined below in order to provide its Site to advertise to, and to better understand its users.

  • Cookies: “Cookies” are small computer files transferred to Your computing device that contain information such as user ID, user preferences, lists of pages visited and activities conducted while using the Site. Noble Ground Coffee uses cookies to improve or tailor the Site, customize advertisements by tracking navigation habits, measuring performance, and storing authentication status so re-entering credentials is not required, customize user experiences with the Site, and for analytics and fraud prevention. For more information on cookies, including how to control Your cookie settings and preferences, visit
    • Some cookies are placed by a third party on Your device and provide information to us and third parties about Your browsing habits (such as Your visits to the Noble Ground Coffee Site, the pages You have visited, and the links and advertisements You have clicked). These cookies can be used to determine whether certain third-party services are being used, to identify Your interests, and to serve advertisements relevant to You. Noble Ground Coffee does not control third-party cookies.
  • Web Beacons: “Web Beacons” (a.k.a. clear GIFs or pixel tags) are tiny graphic image files embedded in a web page or email that may be used to collect information about the use of the Site, the websites of selected advertisers and the emails, special promotions or newsletters that it sends. The information collected by Web Beacons allows Noble Ground Coffee to analyze how many people are using the Site, using selected publishers’ websites or opening emails, and for what purpose, and also allows Noble Ground Coffee to enhance its interest-based advertising (discussed further below).
  • Web Service Analytics: Noble Ground Coffee may use third-party analytics services in connection with the Site, including, for example, to register mouse clicks, mouse movements, scrolling activity and text typed into the Site. Noble Ground Coffee uses the information collected from these services to help make the Site easier to use and as otherwise set forth in the “How Noble Ground Coffee Uses Your Information” Section. These analytics services generally do not collect personal information unless You voluntarily provide it and generally do not track Your browsing habits across web services that do not use their services.
  • Mobile Device Identifiers: As with other Tracking Tools, mobile device identifiers help Noble Ground Coffee learn more about its users’ demographics and internet behaviors in order to personalize and improve the Site. Mobile device identifiers are data stored on mobile devices that may track mobile device and data and activities occurring on and through it, as well as the applications installed on it. Mobile device identifiers enable collection of personal information (such as media access control, address and location) and Traffic Data. When You visit the Site, Noble Ground Coffee automatically collects certain information about Your device, including information about Your web browser, IP address, time zone, and some of the cookies that are installed on Your device. Additionally, as You browse the Site, Noble Ground Coffee collects information about the individual web pages or products that You view, what websites or search terms referred You to the Site, and information about how You interact with the Site. Noble Ground Coffee refers to this automatically-collected information as “Device Information.” You may set Your browser to notify You when a cookie is sent or to refuse cookies altogether, but certain features of this Site might not work without cookies.

Information From Third-Party Sources

Some third parties, such as Noble Ground Coffee’s business partners and service providers, provide Noble Ground Coffee with Personal Data about You. For example, if You interact with a third-party service when using the Site, such as if You use a third-party service to log-in to or visit the Site (e.g., Meta, formerly known as Facebook, or Google), or if You share content from the Site through a third-party social media service, the third-party service will send Noble Ground Coffee certain information about You if the third-party service and Your account settings allow such sharing. The information Noble Ground Coffee receives will depend on the policies and Your account settings with the third-party service. You understand the information transmitted to Noble Ground Coffee—for example, the basic information it receives from Meta, formerly known as Facebook, about You—is covered by this Privacy Policy.

How Noble Ground Coffee Uses Your Personal Data

Noble Ground Coffee may use information (including information that has been de-identified and/or aggregated) to better understand who uses the Site and how Noble Ground Coffee can deliver a better user experience.

Noble Ground Coffee uses information, including Personal Data, to provide the Site and to help improve the Site, to develop new services, and to advertise (for example, to display Noble Ground Coffee’s ads on other web services). Specifically, such use may include:

  • Arranging shipment and delivery of items purchased or information requested by You;
  • Responding to correspondence that Noble Ground Coffee receives from You;
  • Contacting You when necessary or requested, including to provide You notifications regarding shipment or delivery;
  • Providing, maintaining, administering, or expanding the Site, performing business analyses, or for other internal purposes to support, improve or enhance its business, the Site, and other products and services Noble Ground Coffee offers;
  • Customizing or tailoring Your experience of the Site, which may include sending customized messages or information;
  • Notifying You about certain resources or services Noble Ground Coffee thinks You may be interested in learning more about;
  • Sending You information about Noble Ground Coffee, its products, or the Site;
  • Sending emails and other communications that display content that Noble Ground Coffee thinks will interest You, according to Your preferences;
  • Combining information received from third parties with information that Noble Ground Coffee has from or about You, and using the combined information for any of the purposes as described in this Privacy Policy;
  • Showing You advertisements, including interest-based or online behavioral advertising;
  • Using statistical information that Noble Ground Coffee collects in any way permitted by law, including from third parties in connection with their commercial and marketing efforts;
  • Fulfilling Noble Ground Coffee’s legally required obligations, such as preventing, detecting and investigating security incidents and potentially illegal or prohibited activities;
  • Resolving disputes;
  • Protecting against or deterring fraudulent, illegal, or harmful actions; and
  • Enforcing this Privacy Policy and agreements or policies maintained by Noble Ground Coffee.

Sharing Your Personal Data

Noble Ground Coffee does not release information about Site users or members or rent its membership email list. Noble Ground Coffee only shares Your Personal Data with third parties or service providers in order to help it use Your Personal Data as described above. For example, Noble Ground Coffee may share Your Personal Data with its partners who perform operational services (such as hosting, billing, fulfillment, data storage, security, insurance verification, web service analytics, or ad serving) and/or who make certain services, features or functionality available to Noble Ground Coffee’s users.

Noble Ground Coffee may transfer Your personal information to another company in connection with a proposed merger, sale, acquisition or other changes of ownership or control by or of Noble Ground Coffee (whether in whole or in part). Should one of these events occur, Noble Ground Coffee will make reasonable efforts to notify You before Your information becomes subject to different privacy and security policies and practices.

Noble Ground Coffee is not able to control the practices of external websites and organizations that it may provide links to, including third-party services used by You in relation to the Site.

For example, Noble Ground Coffee uses Google Analytics to help it understand how its visitors use the Site, but Noble Ground Coffee cannot control Google’s practices with respect to Your Personal Data. You can read more about how Google uses Your Personal Data here (, and You can also opt-out of Google Analytics here ( If You have questions about how external websites and organizations use the information gathered when You link to their websites, please read their privacy policies.

Finally, Noble Ground Coffee may also share Your Personal Data to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful requests for information it receives, or to otherwise protect its rights.

Please note that Noble Ground Coffee does not alter the Site’s data collection and use practices when it sees a Do Not Track signal from Your browser.

How Does Noble Ground Coffee Store User Information, and For How Long?

Noble Ground Coffee stores and processes Personal Data on its servers in the United States. Noble Ground Coffee maintains industry standard backup and archival systems.

Noble Ground Coffee retains Personal Data only for the duration of time Your account is active. In some cases, Noble Ground Coffee retains Personal Data for longer, if doing so is necessary to comply with its legal obligations, resolves disputes or collect fees owed, prevent fraud, enforce this Privacy Policy, or as otherwise permitted or required by applicable law, rule, or regulation. Afterwards, Noble Ground Coffee retains some information in a depersonalized or aggregated form, but not in a way that would identify You personally.

How Does Noble Ground Coffee Secure User Information?

Noble Ground Coffee does its best and takes reasonable steps to keep Your Personal Data safe. Noble Ground Coffee uses safety protocols for communicating and transferring data (such as HTTPS). Noble Ground Coffee uses anonymizing and pseudonymizing where suitable. Noble Ground Coffee monitors its systems for possible vulnerabilities and attacks.

Even though Noble Ground Coffee tries its best, it cannot guarantee the security of information. However, Noble Ground Coffee will notify suitable authorities of data breaches that it is required to notify them about. Noble Ground Coffee will also notify You in the appropriate circumstances. Noble Ground Coffee take reasonable measures to prevent security breaches and to assist authorities should any breaches occur.

If You have an account with Noble Ground Coffee, note that You have to keep Your username and password secret to ensure the protection of Your Personal Data.

How Can You Review, Update, and Correct Your Information?

To request review of Personal Data, or to update or correct Personal Data, please submit a request to Noble Ground Coffee here.

How Can You Opt-Out Of Communications From Noble Ground Coffee?

You can unsubscribe at any time by clicking the link in the footer of our emails.

Other Web Services

The Site contains links to or embedded content from third-party web services. A link to or embedded content from a non-Noble Ground Coffee web service does not mean that Noble Ground Coffee endorses that web service, the quality or accuracy of information presented on the non-Noble Ground Coffee web service or the persons or entities associated with the non-Noble Ground Coffee web service. If You decide to visit a third-party web service, You are subject to the privacy policy of the third-party web service as applicable and Noble Ground Coffee is not responsible for the policies and practices of the third-party web service. Noble Ground Coffee encourages You to ask questions before You disclose Your information to others.

You may have arrived at the Site from, or began Your use of the Site at, a third-party web service, including a third-party web service that links to Noble Ground Coffee or embeds Noble Ground Coffee content. The presence of such links or content on third-party web services does not mean that Noble Ground Coffee endorses that web service, the quality or accuracy of information presented on the non-Noble Ground Coffee web service or the persons or entities associated with the non-Noble Ground Coffee web service. You may be subject to the privacy policy of the third-party web service as applicable and Noble Ground Coffee is not responsible for the policies and practices of the third-party web services. In addition, the policies and practices of third parties do not apply to Your information, including personal information, obtained pursuant to this Privacy Policy.

Information Provided on Behalf of Children and Others

The Site is not intended for use by children and children under the age of 13 are prohibited from using the Site. Noble Ground Coffee does not knowingly collect any information from children, nor is the Site directed to children. If You are under 13, please do not attempt to register for the Site or send any personal information about Yourself to Noble Ground Coffee.

If Noble Ground Coffee learns that it has received any information directly from a child under age 13 without his/her parent’s written consent, it will use that information only to respond directly to that child (or his/her parent or legal guardian) to inform the child that he/she cannot use the Site, and Noble Ground Coffee will subsequently delete that information. If You believe that a child under 13 may have provided personal information, please contact Noble Ground Coffee here. Any information that You provide Noble Ground Coffee while using the Site on behalf of Your minor child will be treated as personal information as otherwise provided herein.

Information for Residents of California

If you would like more information concerning the categories of Personal Data (if any) we share with third parties or affiliates for those parties to use for direct marketing please submit a written request to us using the information in the “Contact Us” section below.

Contact Noble Ground Coffee

For any questions or concerns related to this Privacy Policy, please submit a request here.

Changes To This Policy

The effective date of this Privacy Policy is set forth above. Noble Ground Coffee reserves the right to make changes to this Privacy Policy. In the event Noble Ground Coffee makes any material changes to this Policy, it will notify You by posting notice and the revised Policy on this Site. Noble Ground Coffee encourages You to periodically review this page for the latest information on its privacy practices. Any amended Privacy Policy supersedes all previous versions.

Last modification was made September 15, 2022.

View Noble Ground Coffee Terms & Conditions, here.